Not so much the one who generated it, but the one who found, probed, filtered, shaped it…. and of course, felt, made and brought to life.
People are gravitating towards the human thing.
The result is always a product, a product in the meaning of something that is the output of formalized activity that has the potential to be useful to others.
There are reasons for the creative act, in the order of the value scale – realization of inner energy, cognitive needs, communication, commerce.