The “Know it” phenomenon

People eat at the famous fastfood chain not because it’s delicious or cheap, but simply because they know it.

People don’t just get into pop music because it’s great, they get into pop music because they know it.

It’s the same with the biggest and worst operating system there and socials networks.
And actually everything basic. Developing taste and discovering things takes lots of efforts, by nature people are lazy, just take the most nearest.

It’s a living phenomenon of dissipation of entities that goes as deep as gravity.

…

And so much good goes to waste.

For a name, it’s a fight not only for the quality, but also for the attention. The sales and wealth of a strong brand is only 30% quality product, the rest is reputation, people believing in it, recognizability, awareness, and behind all it – luck…