Why do people often value more highly the creations attributed to a single individual — sometimes even reforming and simplifying what was made by a group into the vision of one?
Often the value forms itself under the image of one creator even if there was a team or any other complexity behind it – there is a simplification of the creation of value, but this image of the creator largely influences value itself due to its clarity; it reflects the reflection of the human interest of man in man as an inseparable part of human existence.
When a cultural product is generated by someone unknown – not individual but a structure, it may elicit a rejection in its perspective; it might lack value forming based on the mentioned simplicity and the deep underlayed within us the human-seek-human factor.
In context of modern world’s relentless pursuit for novelty, the human factor might seem to become mundane, yet it remains one of the key elements of forming cultural values in general as still there is no best thing we ever meet as our closest one – the human being.
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