Let’s take, for example, my own music. It’s obvious that if we take 100 random people from the same or a related culture, some of them—maybe 3–7—will dislike all that stuff. A big middle mass will ignore it, and a small number may become fans. Other outcomes are usually decided by ads and capitalism growing cultural promotion pushes, on personal level scale – luck, random connections. Naturally, it’s all about small communities of interest there.

That statistical, analytical pattern can be seen in all the variations we perceive: the dynamics that govern such movements and the distribution of variation—that’s what’s interesting.