Google’s newest proposed we standard Is… DRM? Over the weekend the Internet got wind of this proposal for “Web Environment Integrity API. ” From a report: The explainer is authored by four Googlers, including at least one person on Chrome’s “Privacy Sandbox” team, which is responding to the death of tracking cookies by building a user-tracking ad platform right into the browser. The intro to the Web Integrity API starts out: “Users often depend on websites trusting the client environment they run in. This trust may assume that the client environment is honest about certain aspects of itself, keeps user data and intellectual property secure, and is transparent about whether or not a human is using it.

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Amidst corporations landscapes, we often encounter phrases like “trust,” “transparency,” “environment,” and “safety.” Yet, beneath lies a disheartening reality – a facade to deceive and defraud users. These buzzwords mask corporate misconduct, prioritizing profit over genuine concern for customers.